You’re smart cookies, we know. You’ll’ve noticed things have changed a little round here I suspect? It’s not quite how it used to be, right? Right.
Our rather fabulous and massively talented in-house marketing volunteer Karen and our volunteer graphic designer Monica have been quietly beavering away at a rather awesome design that they feel (and we agree) more accurately reflects what we’re all about at African Initiatives.
Monica Marescalchi has been working in visual and fashion design for over five years. She enjoys colour, screen-printing, illustration and animal characters. She’s even designed her own range of clothes – check it out here.
As part of a greater brand review that has been going on since February of this year, we have been wanting to make our logo more contemporary and our strapline more accessible to all.
We had a bunch of designers submit their ideas but it was Monica’s that really stood out for us.
Monica said “I am really happy all the team responded so positively to the logo, it is a great pleasure for me to support you!”
What makes us different from other charitable organisations is that we work so closely with our partners in Ghana and Tanzania. Our work is all about people: talking with local communities, discussing project funding, meeting volunteers and potential new donors at festivals and events. The new logo puts a face to our brand – literally – and it shows we are an organisation for the people.
It reflects our personality and values as an organization as well as our vision and mission. We’ve kept our warm orange and familiar shape, but this logo is a design leap forward, more accurately presenting us as human, authentic, inclusive, committed and passionate.
Our new, simpler strap line – ‘Changing Lives Together’ – is about unity in working together with our supporters and partners, working as one to improve the lives of people in our target countries.
This is the first time we’ve updated and changed our logo and strapline since our founding in 1997. It feels a bit like a coming of age. Our values are absolutely still the same but we’re readying ourselves for growth and the modernising market.
Like any coming out though, it’s a bit scary! What do you think of our new look?
We’d love your comments! Please do drop an email to our Communications Officer on firstname.lastname@example.org