Shop online and help African Initiatives

Will you buy online this Christmas?

In the run up to Christmas more people than ever will shop for presents online. Be they gifts purchased through eBay, Amazon, Argos, John Lewis, or a host of nearly 3000 other online retailers, your purchases can help make a difference to African Initiatives – all at no extra cost to you.

What is Easyfundraising?

Easyfundraising is a website through which retailers will donate a percentage of the purchase price for items bought online to a charity of the buyer’s choice. Each retailer will donate a different percentage, for example, Argos donate 1.2%, Amazon 1.5%, John Lewis 2%, and Tesco’s up to 5%. It costs you absolutely nothing!

So far, over £5 million has been raised for good causes throughout the UK through the website This Christmas we want to encourage you to use the site to help raise funds for our work in Ghana and Tanzania. In this step-by-step guide we’ll show you how.

As easy as one, two, three

Raising money for African Initiatives through is quick and easy. Here’s how it works:

Step 1

Say you want to buy a book for a loved one through Amazon, instead of going to first you instead go to

 Click ‘Support a good cause’:

Easyfundraising - Step 1

Next, type in African Initiatives and hit ‘find’:

 EasyFundraising - Step 2

The African Initiatives listing will show up. Click to ‘Support this cause’:

EasyFundraising - Step3

Now enter your personal details, including an email address, and click to continue:

Easyfundraising - Step 4

Step 2

Once registered, you can now download the toolbar, which will remind you every time a donation is available on a website. On average, people who install the toolbar raise up to five times more donations.

‘Click Install Find & Remind’

Easyfundraising - Step5

Alternatively, use the search bar to find items you are interested in purchasing, or to find the retailer of your choice.

Step 6 - Easyfundraising

Step 3

Click to ‘Go shopping and raise funds’ and start to raise money for us today!

Step 8 - EasyFundraising

Watch the easyfundraising video and please tell your friends and family to remember easyfundraising and African Initiatives when you make online purchases this Christmas!